Sponsorship Opportunities

In its 14th year, Magic City Brewfest is the premier beer event in Alabama that showcases the best work that craft brewers can do. The focus is on providing guests a great experience with new beers.

Magic City Brewfest is hosted by Free the Hops (FTH), a grassroots organization formed to help bring the highest quality beers in the world to Alabama. FTH has passed significant legislation, including the Gourmet Beer Bill that legalized beer with an alcohol by volume of more than 6% and the Brewery Modernization Act that legalized brewery and distillery tasting rooms.

In 2021, Magic City Brewfest will return to its original location at the historic Sloss Furances in downtown Birmingham. With a focus on top local and national craft breweries, 2021 will be the best brewfest yet.

Contact Jim Perkins | jim@freethehops.org | (334) 669-1841

Our Audience By the Numbers

Premium Sponsorship Opportunities

Limited to 4 total, the premium sponsorship opportunities are our best opportunities to have high visibility with our guests, volunteers, and brewery vendors.

Each premium-level sponsorship includes the following:

  • Top billing in event marketing
    • Large logo included on festival entrance banner
    • Large logo placement on festival website
    • 4 newsletter mentions to FTH’s 5000+ email subscribers throughout year
    • Social media mentions on Facebook, Twitter, and Instagram
  • Behind the scenes access
    • 4 invitations to Brewers Dinner evening before event
    • 4 invitations to Brewers Brunch late morning of event
  • Complimentary and discount festival tickets
    • 8 complimentary tickets and event shirts
    • Opportunity to buy additional tickets at discount rate
  • Inclusion in media buys
    • Only premium sponsors are mentioned on radio or print advertising

$5000 Investment
1 Available

Put your branding on the festival taster glass that is given to all of our guests.

  • Exclusive logo placement on event glassware, opposite event logo
  • Given to all drinking guests and vendors
  • Souvenir-quality, premium taster glass

$2500 Investment
1 Available

Put your brand on our volunteer shirts that are seen by all of our guests and kept by our 100+ volunteers.

  • Exclusive sponsor logo placement on volunteer shirts
  • High visibility to patrons – all beer servers wear the volunteer shirt
  • Premium shirt kept by volunteers
  • Shirt often used at other volunteering events for Free the Hops throughout the year

SOLD OUT
$1500 Plus other considerations
2 Available

Host one of two curated beer tents for patrons.

  • Branded as YOUR Curated Beer Tent
  • Help select the beers for the tent
  • A 30 x 30 foot tent provided
  • You decorate and brand the area to meet your needs, subject to event approval

Other Sponsorship Opportunities

We offer many sponsorship opportunities for visibility with our guests, volunteers, and brewery vendors. We are also open to new and innovative ideas if you want to customize a sponsorship package.

Each sponsorship includes the following:

  • Branding with festival marketing
    • Logo included on festival entrance banner
    • Logo placement on festival website
    • Newsletter mention to FTH’s 5000+ email subscribers
    • Social media mentions on Facebook and Twitter
  • Complimentary and discount festival tickets
    • 4 complimentary festival tickets
    • 4 complimentary festival shirts
    • Opportunity to buy additional tickets at discount rate

$500 Investment
– Add $250 for us to setup tent/table
– Add $250 to sell your merchandise items

10 Available

Set up a tent to interact with our guests

  • 10′ x 10′ Area – bring your own tent/table/banner or use ours for a fee
  • Larger footprint possible with custom pricing
  • High visibility to 3000 people
  • We prioritize industry and industry-adjacent vendors

$500 Investment
1 Available

Brand the wristbands given to our guests

  • Your message/logo on wristbands
  • Price includes cost of item

$750 Investment
1 Available

The two mist tents are sought-after spots to cool down in the hot sun.

  • Set up a banner or bring a branded tent
  • Presence at one or both mist tents

$500+ Investment

Customize your sponsorship based on your marketing goals.

  • The minimum sponsorship fee is $500
  • We occasionally consider in-kind trade for sponsorships

Brewer and Distiller Visibility Opportunities

These sponsorships offer high visibility with our brewery and distillery vendors at the festival. They are designed and ideal for industry suppliers.

Each of these sponsorships include the following:

  • Branding with festival marketing
    • Logo included on festival entrance banner
    • Logo placement on festival website
    • Email mention to brewery and distillery vendors
  • Complimentary and discount festival tickets
    • 4 complimentary festival tickets
    • 4 complimentary festival shirts
    • Opportunity to buy additional tickets at discount rate

SOLD OUT
$2000 plus Hospitality
1 Available

Host the Brewers Dinner the evening before the festival for our in-state and out-of-state brewery representatives. We will also invite our volunteer leaders.

  • High visibility to brewery vendors
  • Invite list includes brewery vendors, premium sponsors, and volunteer leaders
  • Opportunity to address brewery representatives to kick off reception

SOLD OUT
$2000 plus Hospitality
1 Available

Host the private area for brewery staff and volunteer “Blue Shirt” leaders to take a break from the festival. Vendors must visit the Hideout to check-in. Also included: you host the Brewers Brunch the morning before the event for brewery representatives and volunteer leaders.

  • High visibility to industry vendors
  • Must provide food, decoration, etc.
  • Set up a display and offer schwag
  • Interact with brewers and other industry

A Few Current and Previous Sponsors

This is just a small selection of the brands that have proudly supported this event over the years. From small, local businesses to regional and national brands – we have many partnership opportunities.